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The customer is the undisputed leader of pharma with over 7 billion people accessing its high-quality medicines. They have an aggressively growing portfolio of 7500+ products with a gigantic footprint in over 165 countries. They have three Veeva orgs and the volume of data they were generating every day was massive. Looking at their org complexities with a big number of custom objects, junction objects, self-lookups, and multiple levels of object hierarchies, it was tough for them to implement an archiving model that could take care of their data in the most efficient way without impacting any of the business processes.