More AI Regulations Ahead: How Data Governance Tools Like DataArchiva Can Help

For years, public concern about technological risks has focused primarily on the misuse of personal data, often recognized as customer data, harvested largely through CRM portals. Now, with Salesforce AI, leveraging this data is easier than ever—AI is truly for all. Yet, while organizations are benefiting from AI-driven predictions and insights, a critical question remains: Should enterprises continue to embrace these advancements, or tread cautiously? The answer is clear: a comprehensive data governance package can provide a significant uplift in managing these complexities.

In the following sections of this blog, we will delve into specific policy initiatives and explore how they impact businesses globally, offering insights on how to adapt and thrive in this evolving environment while maximizing the effectiveness of Salesforce data management.

The Growing Need for Data Governance

Recent regulations, such as the EU’s AI Act, highlight the urgency for businesses to adopt stringent data governance practices. A Salesforce study revealed that 82% of Chief Data Officers consider strong data governance their top priority, underscoring the shifting landscape of data management. With regulators increasingly focused on data security, accuracy, and compliance, organizations must proactively handle their data.

New AI Regs & Transparency Demands in Tackling Concerns

Since 2017, a remarkable shift has occurred globally, with 69 countries adopting over 800 AI regulations aimed at addressing public concerns surrounding data usage and artificial intelligence. As businesses increasingly rely on Salesforce to drive a swarm of custom AI models built on Agentforce,  data governance will help to tackle critical concerns more effectively. 

This is because with the growing demand for data comes the pressing responsibility to clarify several key aspects: 

• How will the Salesforce data be used? 
• Is there a legitimate basis for its utilization? 
• And crucially, have individuals whose data is being collected provided their informed consent?

These questions are at the heart of emerging regulations designed to protect consumers and ensure ethical AI deployment.

As organizations navigate this regulatory landscape in AI, they must prioritize transparency in their Salesforce data practices. This not only helps build trust with customers but also ensures compliance with legal frameworks that increasingly focus on protecting personal information. By understanding and implementing these regulations, businesses can mitigate risks and position themselves as responsible data stewards in a world where the ethical use of AI is under constant scrutiny.

Salesforce on the Flipside: Focusing Innovations on Data Governance

Salesforce recognizes the growing need for robust data governance solutions. Recently, they announced Data Governance for the AI Enterprise, a suite of tools designed to help IT teams navigate increasingly strict regulations surrounding generative AI. With lawmakers worldwide under pressure to establish guardrails for data security and accuracy, promoting strong data governance has become the #1 priority for Chief Data Officers, according to Salesforce research.

The Data Governance for the AI Enterprise suite offers a range of key features designed to enhance data management and security. 

Advanced data management capabilities include Salesforce Archive for efficient storage of large volumes of inactive data, enhanced backup options to restore data in case of loss or corruption, and Salesforce Out-of-Region Disaster Recovery to protect against unforeseen disruptions. 

Enhanced data security measures involve database encryption using Salesforce Shield, flexible access to user activity data through Event Log Objects, and the ability to monitor organizational KPIs with custom metrics in the Salesforce Security Center.

Increased data privacy features the suite provides data masking to de-identify sensitive information at scale, secure storage for Hyperforce data with built-in privacy controls, and consent management tools to capture customer preferences using the Privacy Center’s preference manager.

Salesforce has introduced a wealth of governance features, but what should be your next step to enhance your control over data access and management? Imagine the benefits of having comprehensive, single-window access to all your data management tools—this could be a game changer for your organization. With tailored adjustments based on the latest market research, Data Management tools designed for Salesforce, like DataArchiva, provide more tailored support to more AI regulations ahead. 

DataArchiva:Your Better Awareness Retreat to Affix Data Governance New AI Regulation

As the demand for Salesforce data continues to grow, organizations face a pressing responsibility to clarify critical aspects surrounding its use. Specifically, how will this data be utilized, and is there a legitimate basis for its utilization? This is where DataArchiva steps in as a comprehensive solution, providing the tools necessary to ensure effective data governance in light of new AI regulations.

DataArchiva simplifies, optimizes, and automates data management in Salesforce while upholding robust privacy and security standards. It supports the fundamental rights of data privacy for European data subjects, aligning with major data retention & compliance requirements with 100% access & control over the Salesforce data archives & backups. It has multiple compliance features that help manage data governance and protect against data misuse when enterprises archive or back up their Salesforce data for future use with DataArchiva.