Unlocking Salesforce Big Objects & It’s Top Benefits

If you’re using Salesforce for your business, you might be overspending on additional data storage. Many organizations face storage limits, especially as they grow and add more users across different Salesforce solutions. The volume of data can increase rapidly, but a surprising 70% of this data is often archival—meaning it’s rarely used. So, do you really need to pay a premium to keep this historical data? The answer is no, especially with the advent of Big Objects in Salesforce. Let’s explore how Big Objects can address your data storage challenges.

Big Objects: What’s Big?

Big Objects are designed to store vast volumes of data natively. How vast? We’re talking billions of records, far exceeding the capacity of traditional storage options. For growing enterprises, the increasing data volume can impede performance and complicate insights that drive business decisions. Big Objects allow users to manage large datasets efficiently without sacrificing performance.

Read This: What are Big Objects? And how is it solving the age-old Salesforce data storage problem?

Specific Scenarios for Big Objects

Although Big Objects can store various types of Salesforce data, they were created to tackle a few specific scenarios:

1. 360° View of the Customer

With a wealth of customer information—from loyalty programs to transactions and billing details—you can use a custom Big Object to keep track of every aspect of your customer interactions. This comprehensive view aids in better customer relationship management.

2. Auditing and Tracking

Big Objects provide a long-term view of user activity within Salesforce, which is essential for analysis or compliance purposes. This capability ensures that you can monitor and report on data usage effectively.

3. Historical Archive

Big Objects allow you to maintain access to historical data while optimizing the performance of your core CRM or Lightning Platform applications. This is crucial for both analysis and compliance needs, ensuring that valuable insights remain at your fingertips.

Big Objects: Top Benefits

Apart from being introduced to address three specific scenarios which are Historical Archiving, Auditing & Tracking, and 360° View of the Customer, audit tracking & historical archives  Big Objects has its own set of key benefits easing these three aspects. 

Future Storage: Big Objects is Salesforce’s big data-based storage system. Salesforce users can use it as a storage platform and store their historical data at a native level which assures the highest security. Salesforce provides storage of 1 million free big objects records per org and it can be increased. 

Cost-effective: As we know additional Salesforce data storage cost is at a higher level, Big Objects offers a very cost-effective storage option as compared to data storage. You can save over 80% of your data storage costs by leveraging Big Objects. That’s huge.

Scalable: Big Objects are highly scalable, with no inherent limits. This flexibility allows organizations to grow without the worry of hitting data storage caps per Salesforce orgs 

Analytics & Prediction: Data is invaluable, and Big Objects empower users to analyze extensive datasets within the Salesforce ecosystem. This eliminates the need for external tools, providing insights that drive informed decision-making.

Improvement of User Experience: Big Objects alleviate pressure on primary data storage, enhancing the overall performance of your CRM system. By managing large datasets effectively, user experience is significantly improved.

Async SOQL: Async SOQL is the most efficient way to process a large volume of data in the Big Objects. Big Objects is a highly scalable solution that uses a subset of SOQL commands, making it easy to use for anyone already familiar with SOQL. With Async SOQL, you can run multiple queries in the background while monitoring their completion status.

 Audit & Compliance Support: With Big Objects, you can retain your Salesforce data for a long long period of time for compliance purposes. With the introduction of GDPR, it is now mandatory for businesses to ensure the highest customer data storage. Big Objects is the perfect option to store customer data within the Salesforce system itself without exposing it externally. 

Key Challenges of Archiving with Salesforce Big Objects

Operating and maintaining regular archives of historical data with Salesforce Big Objects can be challenging. Creating new Big Objects for every archiving need requires significant effort and planning, as organizations must start from scratch each time. Additionally, access to archived data becomes limited, as retrieval often relies solely on SOQL queries. This reliance on query language can restrict visibility, making it difficult for users who are not familiar with SOQL to preview or access the archived data directly within Salesforce. Consequently, this can hinder collaboration and slow down decision-making processes, emphasizing the need for a more user-friendly solution.

How DataArchiva Can Overcome These Shortcomings in Operating with Big Objects

DataArchiva serves as the ideal UI to effectively address the Salesforce data archiving challenges associated with Big Objects to utilize this storage to the fullest without running out on data storage while making space for the fresh entries in the CRM:

• Intuitive Interface: Simplifies the management of Big Objects, making it easier for users to navigate and operate.
• Streamlined Archiving: Facilitates historical data archiving and retrieval, reducing the complexities linked to index management.
• SOQL-Free Access: Allows users to view data within Salesforce without the need for any SOQL queries, enhancing accessibility.
• Autoscheduling of Archives: Enables organizations to automate the archiving process of the historical data, ensuring regular updates without manual intervention.
• Optimized Data Utilization: Ensures organizations can fully leverage Salesforce capabilities while effectively nurturing their data and overcoming the operational hurdles of Big Objects.

The Bottomline

Big Objects is the best answer to the age-old Salesforce data archival challenge because of its potential to juggle massive volumes of data within the Salesforce platform. For many top enterprises using a Salesforce CRM, Big Objects arrived as a savior with DataArchiva as the enabler. Being the ONLY Native Data Archiving Solution for Salesforce powered by Big Objects, DataArchiva helps to archive historical or less used Salesforce data (e.g. old emails, contacts, cases, leads, etc.) without compromising data integrity with seamless access. 

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